LEVI’S CAPITAL E

Levi’s Capital E was the premium line and innovation lab for Levi’s. We led the brand in fit, fabric, finish, and cascaded new ideas into the Red Tab mainline brand. Fits like the Matchstick and the Skinner became the 514 and the 529. We introduced new lightweight fabrics, wash processes with resins, baking, and 3D shaping. Our work created major industry shifts in fit and wash, and we became the #1 selling denim brand at Barneys NY in the first season.